Connect HR – Brand Identity

Connect HR brandingWe began working with Helen from Connect HR in July 2019. Initially it started with a new logo design, Helen gave us a very clear brief of what she wanted and the types of colour scheme she had in mind – and as we always do we provided a first proof with 6 different design ideas. We quite often add a curveball idea too, just to see if the customer might like something completely different (a bit like the “mystery house” on the property TV shows!).

On this occasion, the “off piste” idea fast became the favourite, and from an initial brief of classic fonts, muted colour scheme turned into a very clean and modern look, with bright colours. We do love a curveball!

Once the logo was finalised, we went on to design and print business cards (with spot UV on the reverse) and letterheads. A few months later continued the brand building with 2 different A5 leaflets. We look forward to the next items we add to the Connect HR brand, and supporting Helen as she grows her business.

Contact Helen for any Human Resource queries.

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