Credo Motorsport Finance – New brand idenity

Recently we were asked to design a brand identity for the new Motorsport section at Credo Asset Finance. Credo already has an established brand, so we discussed using the existing logo font, but adding a new icon to go with it.

The logo was needed first on a very tight timescale, but we delivered on time to be included in the sponsor packs for the race season, as they have sponsored one of the drivers in the Mini Challenge 2018.

We began with creating the new logo, then we designed a 6 page A5 leaflet, and a A5 double sided leaflet, which would be handed out at the races which Credo have sponsored. The client has used the new logo on a variety of promotional items too.

Credo Mortorsport finance branding

Credo Motorsport leaflet Credo Motorsport sponsorship Credo Motorsport merchandise