Logo design – Jacks Shack

At the start of the summer I was asked to create a logo for a property at Winterton On Sea called “Jacks Shack” (no apostrophe as per customer wishes). Jack is the grandson of the owner, and it’s by no means a shack! They were getting ready to let it out to holiday makers.

We discussed ideas, colours, and based it on the famous Big Norfolk Skies and sea-scape colour palettes. As usual I produced six different designs for proof 1, and we narrowed it down to two favourites. A few tweaks and changes later, the whole family had a vote between them, and the chosen design has been made into signs, key rings and tote bags.

No missing Jacks Shack now! It’s such fun to work on project like these, it was so personal to the owner, and she loved the process of getting to the winning design. I had some lovely feedback from her.

Check out the amazing dog friendly property: https://www.eastrustoncottages.co.uk/accommodation/jacks-shack/